Jared Lansky Ad BuySell Blog

For over ten years now, ADTECH has provided the media, marketing and technology professionals with various techniques and tools they can use to succeed in the digital world. All though it is hard to believe, the digital world is constantly changing and evolving. ADTECH NY gives the media and technology professionals the opportunity to find out exactly where the digital world is heading.

With 11 shows in 7 different countries, this company showcases some of the most respectable speakers within the industry. You will get to see some of the finest exhibits and workshops that can be found in no other event around. And all of the exhibitors continue to make this the preferred resource and destination for digital marketers everywhere.

There is no hiding the fact that the digital-media marketing world continues to change and redefine the business of marketing. Because of this, it is ADTECH’s goal to provide brand advertisers, agencies, portals, online publishers, and technology professionals with all of the information they need to know. This company will display the exchange of ideas, experiences, new practices and much more from experts.

In order to do this effectively, each ADTECH NY conference has a nice balance between a variety of activities. First, you will find keynote speakers that share their frontline experiences from an executive level perspective. Next, you will find panel discussions that allow you to get involved a little bit. Lastly, there are workshops that allow you to get direct hands-on experience yourself.

The combination of all three of these blends gives you the experience of a lifetime. It truly is a conference that will leave you mind-boggled by the end. There is no other conference that will present you with top-notch speakers and hands-on experience on the same day.

In addition, there is an exhibit hall that is free to the public. This exhibit hall offers attendees like yourself a one-stop opportunity to experience and touch every type of new digital marketing toy that is being used today. You can get first-hand experience with everything from search marketing and optimization technology to mobile marketing to research.

ADTECH NY truly is a great experience for people who want to attend a conference that offers everything imaginable within the digital marketing industry. There is no question why this company has continued to grow every year over the last ten years. And there is no denying the fact that it will continue to do so with an incredibly balanced blend at each conference.

For More Information contact Jared Lansky or AdBuySell.

By: Mark Nenadic
Ask the experts about the most vital parts of online marketing, and you’ll invariably come up with a list of five major responses. These five critical online marketing principles are:

1. Dead-ends 2. Giving and selling 3. Trust 4. Push and pull 5. Niche marketing

The dead-end principle means that your web marketing effort can’t just exist. It must give prospective customers a reason to look around and take action. Otherwise, it’s the same as having them see your ad, then turn around and go elsewhere – your ad was a dead-end to them, they didn’t get anything out of it. No matter how informative your website is, with gorgeous graphics and a winning layout, if it does not encourage your visitors to take certain actions, then it is just taking up web space and isn’t actually filling a purpose. Therefore, when you’re designing your web marketing strategy, before even building your site, you’ll need to ask yourself how you’ll obtain your visitors. You’ll then need to choose which activities will get you to these results, and which of them can be done in-house, as others are outsourced.

The giving and selling principle refers to the fact that when people shop online, they expect to receive something a little extra. Therefore, one fantastic method for attracting customers to your website is to give something to them for free, and then attempt to sell them something else. The strategy typically goes as follows: the first step is to attract people to your site using a good amount of free information. The second step is to inform these prospective customers about your products and services. The free stuff doesn’t need to be something tangible. Even the information has value, and then once they’re hooked, they’re ready to learn about what you have to sell them.

Trust is an extremely important principle for web marketing. In fact, many experts believe that it is the most important of all the other principles for selling your products and services. Without this trust, people simply won’t buy from you and you won’t have a business. Trust is built in a number of ways. This can include selling well known and respected name brands, by clearly displaying your privacy, shipping, and return policies, by joining well known and respected organizations, and by offering guarantees that you’ll stand by. A customer-friendly system based on quality and transparency allows you to build your credibility and will earn the trust of your prospective customers, leading to more sales of your products and services.

The push and pull principle works by pulling people into your website using attractive content, and then pushing your information to them on a regular basis using email. This can be done in a number of ways; most commonly, this has to do with opt-in programs such as newsletters and updates about sales and other promotions. Since websites are relatively passive, it is extremely useful to add an active element to your marketing campaign that will remind your prospective customers of your existence, and entice them to act on what you have to offer.

Niche marketing has become a vital part of the web marketing industry. It is a recognized fact that to be successful, especially with an online business, you need to know your niche, and market directly to them. With a small business, finding the niche must be filled in order to give them enough leverage against the competition. A niche allows a business, no matter how large or small, to focus on a certain corner of the marketplace, limiting the competition, and focusing on the precise type of person who is most likely to become a customer. The key to niche marketing is to begin with a business plan to identify and define your focus and purpose, and then build your website and marketing strategy based upon the vision you’ve outlined. This encourages consistency and accuracy throughout your web marketing efforts.

All of these principles are very important to creating a successful marketing strategy online. By making sure that these principles are all fulfilled, you can be certain that you’ll increase your number of new visitors, and – perhaps more importantly – encourage past and current customers to return.

By: John Reed
When you first start your website, you have the hopes and dreams that once you build it, the flocks of web surfers will somehow come to it.

It’s not that simple, but there are a few steps that a tiny budget website can do to give itself the most powerful chance at growing fast and being a success.

Before we get into the moves you need to make, you must understand why you must make them.
Advertising is a fun thing to do when done correctly but can be a pain in the rump if approached incorrectly. Most people will tell you that their initial experience with advertising was a frustrating one but it doesn’t have to be that way. Advertising can be a rewarding and successful experience if one does not get dragged into the foolishness of following the crowd.

You see, in advertising, the only crowd that you should be interested in, is the crowd that can help you reach your goals. That would be the crowds of web surfers. If you follow the crowd of your competitors, you are playing right into the hands of the “foolishness” that I mentioned earlier. That is because when crowds of advertisers show up in a certain place or begin using a certain marketing tactic, THE PRICE OF GOOD SPOTS GO UP CONSIDERABLY and THE VISITORS THAT YOU WANT CAN’T FIND YOU DUE TO YOUR ADS BEING PRICED OUT OF POSITION.

As a small business, only targeting the spaces that the big guys do is the same as throwing money away. Often times your ad is pushed so far out in left field that the clicks are minimal due to no one actually seeing it.

The best thing that a small website with a small budget can do is take the time to focus the money inward in the early stages. What I mean is, if your website has the features that warrant their attention it does much of the attracting itself. I don’t mean that you should not advertise, just embark on this journey using good sense. It will save you so much money in the long run.

If you advertise a website that is not up to par, your chances of success is very limited. You will simply throw money at the problem and have none of that financial investment come back to you. Is that what you want? I don’t think so. Most website owners are attempting to accomplish something with their websites. Coming shy of accomplishing their goal is not something that appeals to them. Don’t set yourself up for frustration.

In times past, focusing the money inward meant not doing any advertising but that has changed with advertising websites like TypoBounty.com. I would suggest that every new website begin advertising in a location that allows the money to contribute back to the effectiveness of the website. Such a low cost venue that provides so many website services for the same money is optimum for websites that are just starting out.

When you advertise on TypoBounty.com visitors look for ways that your website can be better and report it to you. If they see misspelled words they tell you, if your punctuation is off the let you know. There are so many other benefits but you will jus have to visit their advertising page to understand how it works. There is too much to list here.

Getting more for your money when you don’t have very much money to begin with is the key to growing a website into a powerful player on the world stage of the Internet.

By: Sharon Gantt
Once you’ve finally made the decision to begin a pay per click advertising campaign or any advertising campaign for that matter, what’s next?

Next you need a well thought out marketing plan.

Now that you’re finally going to get traffic to your website, what are you going to do with it? If you’re running a pay-per-click campaign properly, traffic will come. If you chose a Google Qualified and Yahoo Ambassador to manage your PPC campaign you should feel pretty confident that your campaign will be professionally handled. Outsourcing to a search engine qualified company will save you time and money. If it’s traffic you want it’s imperative you hire a company that knows how to get it. Remember, a well-run PPC campaign is vital to your business and usually is the difference between online success or failure.

Once you start getting traffic what do you really expect from a new visitor to your website? Are you expecting them to see a picture of your product,immediately reach into their pocket, pull out a credit card and click on your order form? If that’s your expectation let me save you some heartache. For the most part the scenario described above probably won’t happen.

Most likely, what happened is that you skimmed the offer, hit the back button, checked competing offers, and thought it over. Visitors to your web site are (more or less) like you. They’re going to do the same thing. Now, that should put some context into the mix for you, and tells you something you should be doing. Comparison shop.

Take a look at other sites that come up on the AdWord you bought. What offers are there? How are they presented? How does yours stand out from the mix, in a positive manner? What sort of mood would a customer be in if they’re hitting your site in a given search pattern? Will they be happy, sad, grieving, stressed, or passionate about something? Make sure your web site fits the mood of the visitor to make that positive impression, so they’ll come back after doing the comparison shop.

Notice what it isn’t asking for? Someone to put a high pressure sell tactic on them, and try to finagle their credit card out of their wallet. And yet, so many pay per click ads lead to web sites that are nothing but “buy, buy, buy” that it’s kind of scary how bad the marketing acumen is for the people who set them up.

Given that they’re going to hit the back button eventually, you need to find a way to build a relationship with them. Now, the best relationship is one where they bought a product from you, are happy with the product, and come back for repeat business; ultimately, you want to migrate all your contacts on your web site to this model. Before you can get there, you need to establish trust and responsibility.

The easy way to do this is offer them a taste of the content they’ll get for subscribing. You get their contact info, they get your information content (with offers for products they might be interested in), and it’s a fair trade. This also establishes that you have a deep and abiding interest in the subject matter, are willing to share information on it, and are willing to be patient enough to let them make up their own minds. That shows that you respect them. Which is the foundation of any lasting, long term relationship, whether romantic, or commercial.

By: Jason Tissuix
As a small business, you’re probably already aware of the importance of your website as a great marketing tool. However, if you want to increase traffic and potentially generate more sales, you might have also thought about doing some advertising. The question is, do you go online or stick with the tried-and-trusted medium of print?

Online Vs Print Advertising

Although expensive, print has traditionally been one of the most effective mediums in which to advertise products or services. However, it looks like the internet is now taking over. The internet has many advantages over print advertising; it is cheaper, reaches a larger audience and can be more versatile. This makes it ideal for small businesses that want maximum exposure for a minimal cost.

Google and Online Advertising

Google are the undisputed leaders of online advertising, pioneering the ‘Pay Per Click’ method of advertising. This advertising method allows small business to explicitly target their ideal clients and – as the advertiser only pays for the customers who have actually clicked on their online advert – it is also an affordable way of advertising for smaller companies. However, online advertising certainly doesn’t end with Pay Per Click.

Advertising on Social Networking Sites

Arguably the most popular websites in the world today, social networking sites such as Facebook and Myspace are also massively popular with advertisers. They offer a huge audience of young web users, rendering them ideal for advertising new music, films, beauty products and fashion.

Because they boast such potent advertising power, social networking sites are constantly looking for new ways to offer space to potential advertisers. Myspace is currently in the process of testing Community Builder, a new advertising platform that will maximise the potential of their advertising space.

Myspace Community Builder

Myspace’s Community Builder has been designed to let advertisers build and manage their own brand profiles on the site. MySpace had previously let advertisers promote their brands by featuring profiles on the site, but it had handled both the creation and the updating of these profiles on behalf of the advertisers.

The site’s Community Builder platform is different, as it will allow advertisers to have more control over their own profiles, allowing them to update content and features without Myspace’s involvement.

By making a Myspace profile for their products, advertisers can attract Myspace users to visit them online and perhaps even add their product or service as a MySpace friend. Having a Myspace profile for a product or service also allows Myspace users to interact with the brand by playing videos, entering competitions, and listening to songs.

The Future

There are a number of other websites who are keen to build on the success of internet advertising, so small businesses who are looking to advertise their products or services online will soon have more options than ever to do so.

By: Anthony Samuel
Advertising is one of the many marketing tools that are used to attract attention of prospective customers to a business or its products or services. The more effective an advertising campaign, more the customers it draws, and with greater frequency. Advertising is part of the overall marketing strategy of a business, which includes public relations, promotional programs, signage, incentives, newsletters, and word of mouth, among other strategies. The aim of a marketing strategy is to use advertising, along with these other tools, for maximum impact.

History of Advertising

If you think that advertising is a modern phenomenon, think again. The earliest forms of advertising, of course, would have been through word of mouth. Advertising - for sales, and lost-and-found - was commonly created on papyrus in ancient Egypt, Greece and Rome. Commercial advertising, through wall or rock paintings that goes back to 4000 BC, has been found in many parts of India, Africa, and South America. Commercial and political advertising displays have been recovered from the ruins of the ancient Pompeii, a Roman city destroyed by the volcano -Mount Vesuvius - in 79 AD.

With the development of printing technology in the 15th and 16th centuries, handbills were used as a form of advertising. By the 17th century, newspaper advertisements made their way in England, which were mainly for printed books, and medicines. By the 19th century, classified advertisements became popular in the United States for promoting a variety of goods. This century also brought in the first advertising agency in Philadelphia, in 1843. From just being brokers for ad space in newspapers, the advertising agencies graduated to writing ad contents by the 20th century.

First with TV, followed by Cable TV, and now with the development of Internet, the very face of advertising has changed.

Impact Of Advertising

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”

- John Wanamaker, father of modern advertising.

Advertising certainly has a lot of impact on what we buy, or do not buy. There is a lot of debate going on, for and against the impact of advertising, but one thing is clear, it does affect our buying trends, for good or for worse.

Today, with the advent of the Internet and its impact on our everyday lives, it has provided new advertising opportunities. As part of the marketing strategies on the Internet, Popup, Flash, banner, advergaming - the practice of using games, particularly computer games, to advertise or promote a product or an organization - and email advertisements, among others, abound. Unfortunately, email advertising has taken the form of spam.

Another significant trend brought about by the Internet, and which seems to be the future of advertising, is niche, or targeted, ads. Niche, or targeted, advertisements allow advertisers and businesses with an increasing ability to reach narrow, or targeted, audiences. In the old days of advertising, the trend was to find ways to deliver your advertisement, efficiently, to as large a mass of audience as possible. Today, however, the trend has changed.

Using tracking, customer profiles, and the such, niche content is brought by advertisers to smaller, but better defined, audiences. These ads are more releveant to the smaller audiences, and hence more effective. Video on demand ads target specific groups. These ads can be watched by the audiences from their homes, who choose to watch only those ads they actually want to watch.

Whatever form your advertising takes, it should do the following:

- Remind customers and potential customers of the benefits of your products or services.
- Establish and maintain your distinct identity, and brand.
- Build sales to boost your bottom line.

Is contextual advertising the best for of targeting ads online? As with everything on the internet, there are two sides to the story of this form of advertising. You will find pros to contextual ads as well as cons. Because of this, it is up to you to decide whether it is right for your business or not. “I wouldn’t say it’s the best but in certainly effective” says AdBuySell worker Jared Lansky.

To start this article on a high note, lets go over some of the ways you will benefit from contextual advertising. First, you will have the opportunity to reach only those who are interested in what you have to offer. This will drastically cut back on the time you would normally spend marketing to people who have no interested whatsoever.

In doing so, your links will be in front of people who care about your ad and what you have to offer. This will cut back on the number of people who are annoyed of nagging ads that they could care less about. The last thing you want is for someone to see your ad after seeing hundreds of other annoying ads, and then go out and bash your web site.

Lastly, with contextual advertising you only pay for it if somebody clicks on your link. This can cut back on your expenses by eliminating a wasted ad. There are going to be ads that are not as successful as others, but at least you will not have to pay for them.

As contextual ads have become more and more common, people are beginning to ignore them. People are realizing that they can just as easily do a Google search for what they are looking for rather than click on some random ad.

Lastly, serious people will not be as inclined to click on an ad. Most serious people will do a Google search for a specific keyword and see what results come up. This allows them to choose from a list of millions of results as oppose to clicking on a single ad just because it is in front of them.

You have to realize that advertising is a vital piece to having success on the internet. Whatever method you choose to go with, you have to advertise somehow. While there are pros and cons to contextual advertising, it is up to you to determine whether it is right for your business or not.

Author: Jeff Schuman
There is no question that if you want to get traffic to your site you must use online advertising. There are several different methods of advertising that can help increase your traffic and increase your income at the same time. Many people do not understand that if you want people to see your website you have to use some sort of online advertising, otherwise nobody knows your site even exists.

Just because you have this 500 page website that is fully developed with lots of content and products to offer does not mean anybody knows about it.

Advertising can be one of the easiest and quickest parts to your online business, yet so many people overlook its importance. If you want to get the most traffic possible to your website you should use several different online advertising methods. This way your website is being sent out on the internet in various forms.

One of the best online advertising methods continues to be article writing. Through article writing you can use keyword optimization within the article and title of the article, inform people of products dealing with your website in the article, and include a short description of your website and a link to it in the resource box. Once you have written an article it counts as new fresh content on your website, and then you can submit it to article directories or post it on your blog to help attract visitors.

Another great online advertising method is posting in forums. With this strategy you can get your point across and be done in a couple minutes. Try and find several forums to post in, some related to your website and some that are not.

The important thing is to try and post every day to keep people informed with what is going on in your business and to continuously display your website link. This way if there are any new people to the forum, they have a chance to see your post as well.

It is a known fact that people like free things no matter what it is. You can use free things to your advantage to help your advertising and draw in more consumers. By posting on your blog, in forums, or sending out a vast amount of emails to people with free promotions such as a free e-book, newsletter, or a part of a 6 article series you will get people interested.

After giving away something free, at the end write something saying they can find much of this and more at your site. This displays some of your knowledge and leaves them wanting more.

Whatever the online advertising method is that you use, it is vital that you use some form. Without advertising your website nobody has a clue that it exists. Trial and error is a great method for advertising, so try out several different kinds of online advertising and see what works best for you.

Author: Juhani Tontti
Even though there are full range of products in the internet, new products and services are launched every day. Even if the quality of the product or service you offer is the best, it will not gain attention from the customers.
Without advertisement, there will be no traffic, no sales and no revenue. This is the reason, why the companies spend millions of dollars for ads and other ways to be seen. A product, which is not advertised, can easily get lost in the competitive market.

The small business establishments, personal trades and home businesses are often under limits of advertisement budgets. However, it need not always be so because, nowadays advertisements that are both inexpensive and expensive are available to your choice and needs.

The basic idea is to get the attention of the target audience. Nowadays there is a definite trend for digitalization. You can create a domain with an attractive dot.com and file your site to free web directories. This can add great value to the products and services you are offering. And what is nice: longterm.

An effective promotion method for advertising home business is to run shared advertising. Here you need to find out home business owners, who are also in need for product exposure at least expenditure, and merge your advertisement along with their product.

This method gives definite benefit as long as you differentiate your product well from the others. This promotion method can be less expensive. Here you can be convinced that any surfer to come to visit the other product or service will definitely have a look at the one which you offer.

Shared advertisement is very common as they appeal to the same target audience. The more promotors you share with, the greater the exposure of your product.

Net has become the best choice for people to conduct business. There are many low-cost methods for advertising. Effective promotions methods are essential for promoting your product online, because there the customers cannot virtually see and feel the product.

Using banners with good designs can prove effective. Well-designed banners can attract more attention from the customers and provide credibility to the product. Advertisement through ezines, articles and blogs can build the attention of the customers to a great extent.

Whichever method you follow, it is essential to see that the promotions are clear and impressive. It should state all the qualities of the product in a clear and crisp manner to attract the attention of the customers.

Author: Tim Bryce
We may not be fully aware of it, but advertising has crept into the American psyche. For example, we used to name sports stadiums after prominent citizens and Presidents, now they are named after the highest bidder, usually a company involved with financial management, energy, or telecommunications. It wasn’t good enough for them to just have the largest billboard in the park, but instead companies found it necessary to hijack the name and turn it into a trademark.

We also see advertising on the roadways, not just billboards and buses, but on our own vehicles as well. It’s not uncommon to see cars and pickup trucks sporting advertisements describing a person’s business. such as a realtor, plumber, electrician, pool supplies, etc. I actually don’t have a problem with this; people are simply trying to promote their businesses on a rolling billboard. What I have a problem with, and I am mystified when I see it, is when people with no connection to companies place ads, decals or bumper stickers on their cars to promote a business. For example, “Follow Me to ABC Company who offers the best deals on this or that.” I’m sure we’ve all seen examples of this. I particularly chuckle when I see fans of professional sports decorate their cars with stickers and signs promoting their favorite team. Not only did they have to pay to see their team play, but they have to pay to promote them. No wonder these athletes are millionaires, they soak the little guy for every nickel he has.

We also see a lot of advertising on our clothes, including shoes, shirts, jackets, and hats. It’s rare to find a plain white shirt anymore or some article of clothing that doesn’t have some sort of corporate logo on it. Not only have our cars become rolling billboards, but we have become walking ones. To take it even further, I find it amazing when I see someone who tattoos a corporate logo on themselves. Talk about taking advertising to the sublime!

Frankly, I think we’ve got it all backwards. If companies really want us to advertise their products and services, they should pay for our clothes and automobiles, not the other way around. Personally, I wouldn’t have a problem driving a Budweiser automobile while wearing Warner Brothers shoes, a Cialis shirt and an NBC baseball cap, as long as I don’t have to pay for them. But for me to pay for such things, forget it!